Wheelin’ and Dealin’ Part 1

This article is going to cover some theories behind buying and selling on the internet and how best to portray yourself as a small ‘garage’ business using sites such as Amazon and eBay as shop fronts.

I think the most fascinating thing about buying and selling on the internet is watching the patterns which emerge from people’s buying habits, and seeing how different little tricks can change what people buy.

The first issue everyone has to overcome when selling stuff on the internet is competition. I would say this is probably the biggest hurdle. And it is such a big issue because there are so many people doing the same thing. I am currently reading Alan sugar’s book, where he talks about going into the Hardware shops as a Salesman and offers his products. There isn’t the same way of working on the internet as there is in the real world. There is no human contact or traditional persuasive selling patter which can be used.

The internet has its own selling system and it mainly involves the user coming to find you, not the other way around which is the more difficult bit. What you also have to consider is not only is there lots and lots of things which people are selling but also lots and lots of things which people are buying. The range of stuff which you can find is so much more expansive than any shop you may find, no matter how big or small.

So we are in a situation with so much to choose from to start selling, limited funds, and so much competition. I know what you will be thinking now. How do I even start. My top tip here would be to clear out your loft, or under your bed. Have a good old sort through your junk and find a few items to sell. Maybe 4 or 5. Advertise them on eBay. I am not going to tell you how to sell on eBay, that is for other blogs or maybe a later post, but I will tell you the first items you sell will be the best indicator of where your selling path may go. You can really get a feel for what people snap up, what sells and what doesn’t, how the system of eBay works and also how best to market items.

You will find many extra tools on eBay, most of them designed to squeeze every last penny out of the profits you make so you have to be careful with this. Do the maths and make sure you aren’t making a loss. Work out what is effective and what isn’t. Also by selling a few items you will build up some reputation on eBay and people will be more inclined to buy from you.

Let’s all take our parents for example. I know mine are certainly the ones who won’t buy anything of Amazon unless it is fulfilled by Amazon and take extreme care on eBay. They may really want that china teapot somebody bought you for your birthday 6 years ago because it has a tiger on it, but if you don’t have a very good ‘reputation’ they will stay well clear. I could make or break most of your sales.

Even the tech savvy look at this when purchasing. I can’t stress to you the importance of it. And it is built up with you being reliable and professional from the very start.

Don’t miss part 2 of this article where we look at moving you little endeavour on from just clearing out the junk under your bad or in the top of your wardrobe.

Please follow me on twitter: @peachy146

Making Some Cash on The Internet

So for a lot of us, we feel the internet is the place to make money. Depending on your skills and interests, there are lots of places to make money. From YouTube, to Blogging, to buying and selling, there is so much you can do on the internet and so many outlets to sell your services and products.

There are 2 main categories which you can make money on the internet. The first is doing something for someone else and the other is selling something to somebody else.

The first, can involve many different things. Some examples inlude famous YouTubers such as The Yogscast, SeaNanners and the like who make videos and post them on YouTube and monetise them by allowing YouTube to place adverts on your videos and give you a cut ofthe profits. You can also do this on google blogs and any other form of posting articles or blog posts such as squidoo and others simular, where you add a google adwords section whih displays results from a google search in a box and then google pay you per click.

You can also offer you services as a freelance writer. Websites such as eLance and others allow you to offer yourself to write and people bid on a certain job. Your profile is stored up and people can view it, thus able to evaluate whether they want to work with you very easily This is a great platform and I have built myself up a little work pile which mainly involves copywriting and proof reading. The easiest and most boring jobs are the ones which you should start with and then progress from there.

The second category involves a little bit more thought and possibly a little bit of an outlay finance. Selling stuff to people on the internet is so easy in the growing global world of online shopping. However people's successes are built on their own good service. If you sell well and reasonably, then people will come back. If you mess people about you loose a lot of customers very quickly.

There are many ways you can sell stuff. eBay, Amazon and the likes are the best, with being able to set yourself up your own web store being even more easy than ever before, the word is your oyster, literally. You can sell virtual products: anything from web templates and websites; to music samples and loops, as well as digital imagery, fonts and graphics. BE very very careful with anything you do in this field that it is enirely your own work. However I may do a future post on this.

The final thing is your traditional wheeling an dealing. The way the likes of Peter Jones and Alan Sugar made their money. And with the internet now it is so much easier to set up an online sports shop for example from your own bedroom. Once again customer satisfaction is key and there is a lot of psychological theories which cover this. These are for another blog post though.

I hope this has filled you with inspiration to start making money on the web and I hope you prosper fully. Make sure you follow me on twitter @peachy146

Don't Spend It, Save It!

One of the most effective ways of making money is believe it or not, saving it. Just think about the amount of cash you may spend on grub from the tuck shop or the newest COD, and think about how much that all adds up to. Try putting the £2 a day you might spend in the shop on your way to school in a pot and see how quickly this adds up. Also think about all the unnecessary purchases. Music, games, stuff like that. You don't have to pay such a price for some things as well.

I am not saying you should just give up all your little luxuries that you buy with the money from delivering the local newspaper, but just think about what you are spending and try saving it in a jar or pot to see how much you really do spend. Trust me, the results are outstanding. You may be able to save up in 2 or 3 months to buy yourself a new x box, or an iPod, or a new Bike.

If you just have a little bit of sensibilty when thinking about each time you spend money, then you can save a packet! Also, cutting down on those sweets will make you a little bit healthier too, which could also be a little benifit! 

Remember, SAVE IT, DON'T SPEND IT!

Setting up a Business on eBay

So you will arrive at this article with some intentions of having stuff to sell on the eBay store. This might be due to a clear out of the attic or garage, or you have a valuable item you would like to get rid of, or you may have arrived here by reading our article on yard sales, and feel you are ready to get stuck into setting up a business on eBay. Whatever, this article will guide you through how to sell on eBay and how to set up a business on eBay, along with other sites that you can use to sell your stuff.

With your items gathered, you will be able to analyse what sells well and what to put on at what prices. Now anything techy sells really well. There are loads of people wanting to pick up a bargain on iPods or cell phones or old TV monitors and even assorted cable spaghetti. Other things which sell well are watches and jewellery, along with toys and games. While these sell best, pretty much anything that you would buy second hand will sell on eBay, because the target audience is so big that the chances of people viewing a certain item each day are high enough for everything to be covered and craved on the eBay store.

While that sounded very nerdy and mathematical, essentially you have a good chance with anything, just a better chance with some things than others. For example, I tried to sell a clarinet reed on eBay just to see what happened, and I didn’t sell. Not a big enough audience wanting clarinet reeds because half the population don’t even know what 1 is, let alone have a use for it!

So with your selection of items sorted, you now have the tedious task of putting everything up. First I would advise that you take a photo of everything you need to sell. A good photo means a good sale essentially, and no photo means no sale. Or there about. So get a clean piece of white or black paper (white is better because it is happier and more inviting) and slope it against a wall on a table or something so you have a nice homemade studio. Now you don’t need a fancy camera for fancy photos, it is all about the light and the background. With background sorted, make sure there is plenty of natural light and place your desired selling object in a reasonably artist manor if you can manage it, and snap away until you get a photo which looks nice. I really enjoy this process and take ages over it, but if it isn’t your thing don’t make it last too long, however this is paramount to your eBay lot’s success.

Next you need to create an eBay account if you haven’t already done so and go to the sell an item under the sell tab. I also advise at this point you set up a PayPal account if you haven’t done this either, as this will help to maximise your sale chances further. The Listing Creation form is very intuitive and just requires a little knowledge around the bidding price area. With the start bidding price, it is free to list if you start at 99 cents or less, however you may want more for your item, so you have to weight up the risks and the value of the item.

The one thing I would say is don’t go to high, but don’t go to low either. Think about how much you would want for it, then how much you would pay for the item if you were going for a bargain and take of about 10%. That is the golden rule really. Also if you have purchased the item previously with the intent of selling on eBay, then you need to make sure you know how much you paid for it in the first place to avoid loosing money.

Another handy tip is to look around and see what the same item is going for on other listings on eBay. Remember people buying on eBay go for a bargain, not to splash out lots or else they would buy the item brand new, so this is important to consider as well. Make sure you are well clued about cost and type of delivery too, or else you could end up losing money by posting it for more than you bargained for.

While this may seem a lot of information to take in at once, they are small things that you need to think about to get that perfect sale. If you are considering buying on eBay as well with the hope of reselling, look out for things which you could split or join together for more money, or collectable items which you know a lot about that are going for a bargain. It might then be worth taking these to a specialist website or dealer for the chance of a better return.

While this article largely covers eBay, there is also the option of selling on Amazon and Play.com which would be more useful for books and CDs and DVDs, as these websites, especially the latter, specialise in these items and therefore getting specialist traffic to them. You just refine your target audience by doing this. Another website to look at is online classified ad directory, Loot.com, but expect more content about these websites at a later stage.