Tuesday, 25 June 2013
Budgeting - The Poor Mans Way: Part1 - Prioritising Your Spending
Sunday, 24 March 2013
Spotting Business Opportunites
This is something which we have to consider as businessmen too. I say businessmen in the fact that, no matter how big or small you are working on, you are showing and developing skills and mentalities of a business-lie manner and this is something which you have to be aware of. You may only be selling some kit-kats on the school playground but there are still a set of basic principals that you have to follow.
And this is one of them. You have to constantly self-assess yourself, your sales techniques, your products, and the wider market around you. For example, going back to the kit-kat example: It isn't going to be long before the kid over there gets the same idea and starts doing the same stuff as you. and then you have competition. And then you have to think about where you are going to head.
You have to decide whether you think you can move the idea you have onwards and upwards so you become a "market leader" of the playground, or whether you think there is money to be made elsewhere. Now persisting with 1 idea is hard work and not always 100% effective. Sometimes you just don't play your cards exactly right and everything goes down the pan.
My advice is when you get yourself into this position, you need to start thinking about something else. Always have 1 more idea in your mind, so you know there is always something to move to and somewhere to develop. This is a critical part of business. And this is where your 2 categories come in.
Let's take Peter Coates, my local butchers. They are currently in the 4th generation of the family business, about to hand down to the 5th. That is through the persistence and reputation in their area of expertise. The quality of their meat is very good, and the reliability of the sources that they get their meat from are also tremendous. Not only that, but everybody is aware they butchery their meat on their own on-site abattoir and this adds to their established reputation.
However, let's take Alan Sugar on the other hand. Started his life right when the world of audio technology was growing and booming, selling hi-fi equipment. He had that cavalier philosophy of ditching an idea and moving on as soon as he got any competition or opposition. and it was that that lead his busniess to grow, develop and become what it is today.
The difference between the two is the difference between persisting with one idea or moving between ideas and growing upwards all the time. The thing is that hi-fi equipment is not something which is highly skilled to make, it's not a craft like carpentry or stonemasonery, which is where butchery sits. So people are less worries about established reputation and more worried about price and value for money.
You can only make this decision, but my advice to anyone who is selling some bits and pieces small time, would be when it gets tougher, move on. I am not saying move from selling sweets to your mates to selling selling seed treatments to farmers, but just take the other fork at a crossing point.
Follow me on twitter: @peachy146
Tuesday, 19 March 2013
Making Some Cash on The Internet
There are 2 main categories which you can make money on the internet. The first is doing something for someone else and the other is selling something to somebody else.
The first, can involve many different things. Some examples inlude famous YouTubers such as The Yogscast, SeaNanners and the like who make videos and post them on YouTube and monetise them by allowing YouTube to place adverts on your videos and give you a cut ofthe profits. You can also do this on google blogs and any other form of posting articles or blog posts such as squidoo and others simular, where you add a google adwords section whih displays results from a google search in a box and then google pay you per click.
You can also offer you services as a freelance writer. Websites such as eLance and others allow you to offer yourself to write and people bid on a certain job. Your profile is stored up and people can view it, thus able to evaluate whether they want to work with you very easily This is a great platform and I have built myself up a little work pile which mainly involves copywriting and proof reading. The easiest and most boring jobs are the ones which you should start with and then progress from there.
The second category involves a little bit more thought and possibly a little bit of an outlay finance. Selling stuff to people on the internet is so easy in the growing global world of online shopping. However people's successes are built on their own good service. If you sell well and reasonably, then people will come back. If you mess people about you loose a lot of customers very quickly.
There are many ways you can sell stuff. eBay, Amazon and the likes are the best, with being able to set yourself up your own web store being even more easy than ever before, the word is your oyster, literally. You can sell virtual products: anything from web templates and websites; to music samples and loops, as well as digital imagery, fonts and graphics. BE very very careful with anything you do in this field that it is enirely your own work. However I may do a future post on this.
The final thing is your traditional wheeling an dealing. The way the likes of Peter Jones and Alan Sugar made their money. And with the internet now it is so much easier to set up an online sports shop for example from your own bedroom. Once again customer satisfaction is key and there is a lot of psychological theories which cover this. These are for another blog post though.
I hope this has filled you with inspiration to start making money on the web and I hope you prosper fully. Make sure you follow me on twitter @peachy146
Monday, 18 March 2013
The Classic Schoolboy Salesman
So I am going to talk you through my best money making scheme at school and tell you what I learned in doing so. Learn from my experience. I got quite into it. I even had an internet payong system set up at 1 point!
So I noticed all the deals going on in the local paper shop and convenience store right by my bus stop. I thought: 'If these companies can sell stuff off so low, there must be a reason why they sell them normally so high.' So I went away and did the maths. It didn't take long. If you can sell 4 mars bars for £1 but sell them singularly for 63p, then something has gone astray. I worked out I could sell a mars bar for 50p, undercutting the shops and making a 100% cut for myself!
So there it started. I bought some and asked guys at school if they wanted to buy. They got snapped up quicker than I could manage and by the end of the week I could buy 4 or 5 packs and sell them all. With a £1 profit per pack this was pretty alright. But of course, little shops sell out fairly quickly. So I had to use a bit of imagination. I realised I couldn't keep the same brands on all the time. I would have to be resourceful.
So I had to look around. Maybe the haribo were on a buy one get one free, or maybe the cans of pop. This is where you should look. Anything that you might be able yo split up and sell. Let me tell you if your mates csn walk into the same shop and buy something for a cheaper price you have lost your sales. You need to hndercut the shops. And the only way to do that is to buy on offer and sell off the offer. Simple.
So I continued buying stock every day. Maybe £4-5 every morning! This was a real slog to get it all into my school bag. I also had to face the disapproval of mum and dad. So everything was bought and sold on the same day. Simple. Nothing went over the threshold of my own house.
It was tricky to do. It taught me a few great lessons. Number one. Being resourceful and creative. Number 2. Judging exactly right. You get to know what your customers want after a while. One of my friends could do kit kats for 40p. There was no way I could do that. So I didn't bother with them. And I knew that if I bought in some pepsi, one of my friends may snatch 4 or 5 cans, so I could afford to get 2 6 pscks and would be able to sell almost all of them in a day. It was a great lesson to me, about what people wanted and didn't want. And about how people think about money and savings. If someone can buy 1 can for say 63p and 4 for £2, every mug will go for the 4 can option. Even though they may drink 4 in the same day as they would just 1, and therefore they have spent more money, they feel like they have got better value.
And that is how a large majority of people think. They buy in bulk because it is better value and not cheaper overall. The 63p can would have meant people spend £1.37 a day than if they bought 4. Just be aware of how people think about what they are spending and propagate your money tree.