One of the many reasons why people are unsuccessful and it is something that I have harped on about before, is that people become blinkered to their idea and sooner or later it will fall and they will have to find something else. We live in a world where everything changes and develops at such a speed. Sometimes new things have been developed before the old idea has even been realised.
This is something which we have to consider as businessmen too. I say businessmen in the fact that, no matter how big or small you are working on, you are showing and developing skills and mentalities of a business-lie manner and this is something which you have to be aware of. You may only be selling some kit-kats on the school playground but there are still a set of basic principals that you have to follow.
And this is one of them. You have to constantly self-assess yourself, your sales techniques, your products, and the wider market around you. For example, going back to the kit-kat example: It isn't going to be long before the kid over there gets the same idea and starts doing the same stuff as you. and then you have competition. And then you have to think about where you are going to head.
You have to decide whether you think you can move the idea you have onwards and upwards so you become a "market leader" of the playground, or whether you think there is money to be made elsewhere. Now persisting with 1 idea is hard work and not always 100% effective. Sometimes you just don't play your cards exactly right and everything goes down the pan.
My advice is when you get yourself into this position, you need to start thinking about something else. Always have 1 more idea in your mind, so you know there is always something to move to and somewhere to develop. This is a critical part of business. And this is where your 2 categories come in.
Let's take Peter Coates, my local butchers. They are currently in the 4th generation of the family business, about to hand down to the 5th. That is through the persistence and reputation in their area of expertise. The quality of their meat is very good, and the reliability of the sources that they get their meat from are also tremendous. Not only that, but everybody is aware they butchery their meat on their own on-site abattoir and this adds to their established reputation.
However, let's take Alan Sugar on the other hand. Started his life right when the world of audio technology was growing and booming, selling hi-fi equipment. He had that cavalier philosophy of ditching an idea and moving on as soon as he got any competition or opposition. and it was that that lead his busniess to grow, develop and become what it is today.
The difference between the two is the difference between persisting with one idea or moving between ideas and growing upwards all the time. The thing is that hi-fi equipment is not something which is highly skilled to make, it's not a craft like carpentry or stonemasonery, which is where butchery sits. So people are less worries about established reputation and more worried about price and value for money.
You can only make this decision, but my advice to anyone who is selling some bits and pieces small time, would be when it gets tougher, move on. I am not saying move from selling sweets to your mates to selling selling seed treatments to farmers, but just take the other fork at a crossing point.
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Showing posts with label odd jobs. Show all posts
Showing posts with label odd jobs. Show all posts
Sunday, 24 March 2013
Friday, 2 March 2012
Get paid to do stuff
This is as simple as it sounds. You do stuff, people pay you. Simple right? However I know there will be a lot of people going, 'I haven't got any skills that I can use to make money.' Wrong. There are always people wanting something, with the sheer amount of people and complexity of the human being it is impossible to suggest that there isn't something which you can offer soebody that nobody wants. There are so many different things that you can do to help people out.
So your a maths genius, or a history geek. Great but what good is that knowledge doing in your head (apart from passing your exams and getting you somewhere in life, I admit that's a point). But it could be making you money. You could offer tuition in a subject for say £10 an hour, once a week and there you go, £10 of profit for you. I have an article about revenue and profit, but essentially, all the money you make on this is yours to keep because you are not paying anything to start off with.
There are many other things which you could "teach" as well. For example, musical tuition is always a winner, people are willing to pay about £10 for a 30 minute lesson with music, and if you have the skills, then it is really easy money. I do 2 lesson a week at £8 each. So I get £16 for doing what I am good at, and what I love as well. One of my friends teaches piano for £10 a lesson. I also know somebody who charges £15 for an hours tuition of maths, to somebody who is in her class, but is struggling a bit. And she gets a box of chocolate when the student does well on an exam as a thank you. for me a free box of chocolate is enough of a bribe for anything!
There are also other things you can do, if your sat there thinking I don't really like school or work, and I am not very good at it either. Write a note saying you will wash people's cars every couple of weeks for a fiver, or mow lawns in the summer. Anything which you think is a chore, people would be willing to pay a reasonable price for somebody doing it for them. Humans are lazy, take advantage of it.
Another thing to remember when thinking about this, if your writing a note to put through people's doors or just in conversation with your neighbours, is that if you mention you are saving up for something relevant and educational, or something that will enrich you in your growing up, like a new cricket bat or a new violin, or whatever it might be, people are more than willing to part with the money out of their pockets. make sure you always add this is as it will win over anybody with enough of a leaning! I am not saying lie, but twist the truth if you have to. Obviously there is a point at which this wears off, and that is usually when you leave school and move onto university or a proper job, so do bare this in mind!
This article was just to open your mind about the possibilities of what could happen if you put your mind to it. I am not saying that you will think in your head you will do some lawn mowing, and then you will get about 16 people knocking on your door 15 minutes later asking for your service, but with a little bit of work, some free time and some hard work you can make a decent amount of money from this and remember it is all profit for you so you are quids in whatever you charge.
Thanks for reading! If you have any questions, then please email me at peachy146@ gmail.com.
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