Spotting Business Opportunites

One of the many reasons why people are unsuccessful  and it is something that I have harped on about before, is that people become blinkered to their idea and sooner or later it will fall and they will have to find something else. We live in a world where everything changes and develops at such a speed. Sometimes new things have been developed before the old idea has even been realised.

This is something which we have to consider as businessmen too. I say businessmen in the fact that, no matter how big or small you are working on, you are showing and developing skills and mentalities of a business-lie manner and this is something which you have to be aware of. You may only be selling some kit-kats on the school playground but there are still a set of basic principals that you have to follow.

And this is one of them. You have to constantly self-assess yourself, your sales techniques, your products, and the wider market around you. For example, going back to the kit-kat example: It isn't going to be long before the kid over there gets the same idea and starts doing the same stuff as you. and then you have competition. And then you have to think about where you are going to head.

You have to decide whether you think you can move the idea you have onwards and upwards so you become a "market leader" of the playground, or whether you think there is money to be made elsewhere. Now persisting with 1 idea is hard work and not always 100% effective. Sometimes you just don't play your cards exactly right and everything goes down the pan.

My advice is when you get yourself into this position, you need to start thinking about something else. Always have 1 more idea in your mind, so you know there is always something to move to and somewhere to develop. This is a critical part of business. And this is where your 2 categories come in.

Let's take Peter Coates, my local butchers. They are currently in the 4th generation of the family business, about to hand down to the 5th. That is through the persistence and reputation in their area of expertise. The quality of their meat is very good, and the reliability of the sources that they get their meat from are also tremendous. Not only that, but everybody is aware they butchery their meat on their own on-site abattoir and this adds to their established reputation.

However, let's take Alan Sugar on the other hand. Started his life right when the world of audio technology was growing and booming, selling hi-fi equipment. He had that cavalier philosophy of ditching an idea and moving on as soon as he got any competition or opposition. and it was that that lead his busniess to grow, develop and become what it is today.

The difference between the two is the difference between persisting with one idea or moving between ideas and growing upwards all the time. The thing is that hi-fi equipment is not something which is highly skilled to make, it's not a craft like carpentry or stonemasonery, which is where butchery sits. So people are less worries about established reputation and more worried about price and value for money.

You can only make this decision, but my advice to anyone who is selling some bits and pieces small time, would be when it gets tougher, move on. I am not saying move from selling sweets to your mates to selling selling seed treatments to farmers, but just take the other fork at a crossing point.

Follow me on twitter: @peachy146

Wheelin' and Dealin' Part 2

So in part 1 we covered getting to grips with eBay. If you have come to this post first just go back and read part 1, just to gain some basic understanding of the point we are at. Here is a link: tomstopmoneytips.blogspot.co.uk/2013/03/wheelin-and-dealin-part-1.html

We had established our bit of reputation. I talked about the importance of this reputation on the internet as this is how customers know they can trust you. a big thing in selling is trust. It is this which drives a person to buy anything. For example when Tesco announed the house meat in the burgers you can bet the sales of their beef and all meat products have fallen and have not yet recovered as it broke people's trust in them.

Now there isn't this word of mouth idea that happens in real life as does on the internet. You really have to advertise. But this is not important until you get a little further on. You have to understand there is a point at which you can't go any further unless you advertise and present yourself better but you can't do any advertising until you work out what direction you are going to take. This is still yet to be decided.

Now think about an area which you found sold well in and are interested in. Some area where you have a little bit of knowledge of prices is always good too. This will help no end with your buying with the aim to sell. Small, garage businesses have to start with a few tactics to outwin those better, more well-known people to gain the internet shoppers custom. It is a difficult market to open a stall at and sometimes the progression between clearing out some rubbish and buying products with the view to selling can be scary and dangerous. At this point you have several options but all of them revolve around you getting you hands on more stuff.


Now you have done reasonably well at selling some stuff second hand and have a vague idea of what people will buy old chess sets for, for example. So go to car boots, bric-a-brac sales and the like to try and get your hands on some more stuff at the same price. If you are shopping looks for similar items in multi packs or bulk buy offers which you think you might be able to make a mark-up on. Work it all out roughly in your head and don't forget to include things like postage and fuel into your calculations.

Don't expect massive profit margins at this stage either. It is just about establishing yourself and searching around for a products and a sales pitch that works right for you. And the more experience you gain and the more varied range of places you visit to try and get stock, the better you will get. Nothing is ever easy to start off with, and I can tell you it doesn't get any easier as you progress, but I can tell you persistence is key.

Going back to that trust idea, it is the most important part of selling online. If somebody can see you are trustworthy you have to make sure you are. So take care in the products you are sending. Think to yourself: "Would I want it to arrive looking like that?" or "Would I buy that over everything else?" Constant self-evaluation with mean that you can assess how well you are doing and look for ways to improve. Don't rot yourself too firmly in your ways, allow them to develop and flow. I know that sounds a very 'hipper' mentality to have, but trust me, you need to absorb the bumps with your knees to save your back from breaking.

Follow me on twitter: @peachy146

The Classic Schoolboy Salesman

So I am going to talk you through my best money making scheme at school and tell you what I learned in doing so. Learn from my experience. I got quite into it. I even had an internet payong system set up at 1 point!

So I noticed all the deals going on in the local paper shop and convenience store right by my bus stop. I thought: 'If these companies can sell stuff off so low, there must be a reason why they sell them normally so high.' So I went away and did the maths. It didn't take long. If you can sell 4 mars bars for £1 but sell them singularly for 63p, then something has gone astray. I worked out I could sell a mars bar for 50p, undercutting the shops and making a 100% cut for myself!

So there it started. I bought some and asked guys at school if they wanted to buy. They got snapped up quicker than I could manage and by the end of the week I could buy 4 or 5 packs and sell them all. With a £1 profit per pack this was pretty alright. But of course, little shops sell out fairly quickly. So I had to use a bit of imagination. I realised I couldn't keep the same brands on all the time. I would have to be resourceful.

So I had to look around. Maybe the haribo were on a buy one get one free, or maybe the cans of pop. This is where you should look. Anything that you might be able yo split up and sell. Let me tell you if your mates csn walk into the same shop and buy something for a cheaper price you have lost your sales. You need to hndercut the shops. And the only way to do that is to buy on offer and sell off the offer. Simple.

So I continued buying stock every day. Maybe £4-5 every morning! This was a real slog to get it all into my school bag. I also had to face the disapproval of mum and dad. So everything was bought and sold on the same day. Simple. Nothing went over the threshold of my own house.

It was tricky to do. It taught me a few great lessons. Number one. Being resourceful and creative. Number 2. Judging exactly right. You get to know what your customers want after a while. One of my friends could do kit kats for 40p. There was no way I could do that. So I didn't bother with them. And I knew that if I bought in some pepsi, one of my friends may snatch 4 or 5 cans,  so I could afford to get 2 6 pscks and would be able to sell almost all of them in a day. It was a great lesson to me, about what people wanted and didn't want. And about how people think about money and savings. If someone can buy 1 can for say 63p and 4 for £2, every mug will go for the 4 can option. Even though they may drink 4 in the same day as they would just 1, and therefore they have spent more money, they feel like they have got better value.

And that is how a large majority of people think. They buy in bulk because it is better value and not cheaper overall. The 63p can would have meant people spend £1.37 a day than if they bought 4. Just be aware of how people think about what they are spending and propagate your money tree.

Recently I've Been...

So me and my friend enjoy watching a certain YouTube gaming channel by the name of YogsCast. Some of you may have heard of them. Well if you haven't then you should have.

Every now and again we have a bit of a chat about it and get all too excited. This instance happened to be on a walk down to the local shop to get a drink. As it usually is to be honest with you. We were chatting and it inspired me to write a post about it. I have to say it is one of my real enjoyments, guiltily, to play Minecraft  A little 8 bit game, with no goals apart from to dig up dirt and other resources and build stuff out of it. It's that simple. But because it is that simple the possibilities are endless.

Now I am a mega-fan of the whole gaining wealth and dreaming about money. Subsequently these kind of games that involve building your riches really appeal to me. So Minecraft is a big tick. Now one of the other games which they have just started playing based on it's latest release is Sim City.

Now this game is amazing. In my personal opinion, I may go as far as to say the best game in the world! It just appeals to me so much. Now upon telling this to my other friend, not the one I went to the shop with, but a different one, he said the only the aliens and zombies are good in SimCity. That's to say he is no longer my friend (joking of course).

I disagree with that strongly. I don't really know what it is about it that I enjoy so much. I think it is the excitement of building such great wealth and power maybe? I really do feel the thrill as you start to imagine all the things you can do and build and buy and go absolutely mental with it.

That kind of thing really fires me up I suppose. Like the idea of a growing business empire. So there I have said it. I have told the internet. I am a materialist pig.

Apart from it's not the thought of what I could spend the money on. The lottery really doesn't fuss me. You could put £1 million in front of me and tell me to go and by myself I really nice house and car. Obviously I would take it and do it, but it would be nowhere near as exciting as if you said here is £1 million pounds. Go and turn it into 10. I think it is the creativity and thought which you have to put into little entrepreneurial things that are really exciting. It's almost as if it is the challenge of making money that is what is exciting.